Tuesday, 20 November 2012
As the season builds a high expectancy on the advertising front has left me with a disappointed beginning to the end. This year's John Lewis advert is butters. Over thinking the concept caused brief thoughts of murderous snow men with evil twig hands. Currently considering whether the advert has touched a subconscious nerve I'm not physically aware of.
Morrisons are miles off the blood thirsty wavelength. Festive stresses being a key ingredient to their marketing success. Making reality an emotion that the target audience all equally relate to.
Self planted seeds have caused a growth in ideas for our festive sting. Getting everyone to sing 'We Wish You a Merry Christmas' individually seems improbable though. For now, I'll keep salvaging in a process of creating beauty, until concentration on festive problem solving takes full priority.