... For now.
Friday, 5 August 2011
Thursday, 7 July 2011
Tuesday, 31 May 2011
Reflection
Contents:
1. Personal Reflection
2. Work Influences
3. Project Reflection (Creative Meaning / Student Set Project)
4. Sustainability Statement
5. Self Evaluation
6. Curriculum Vitae / Covering Letters / Curriculum Vitae & Letter Rationale
7. Evaluation Sheets
8. Portfolio Visuals
9. Colour Management
-
Personal Reflection
Since beginning my time at The Cardiff School of Art & Design I feel I have learnt a lot, academically and personally. I feel I have grown up, gained more confidence in my work in regards to designing, gaining new creative abilities and presenting while always realizing that I am able to get better and not losing my creative hunger to learn more. All this has been done by never turning down constructive criticism from others and always taking other peoples opinions on board, as I feel – to be a creative these are very important things you need to remember to become a successful designer.
One of my largest developments since beginning this course at The Cardiff School of Art & Design, is most definitely my thought process. Now, whenever I am briefed, to tackle the creative/communication problem, I will always start to tackle the problem correctly with a pen and paper. My design process will not even begin until I have created a multitude of mind maps and scribbled notes as I feel this is the best way to get the best outcome. After making all my scribbles I will then always get a second opinion and discuss my idea thoroughly whether it be with a friend of a tutor, as long as I get an honest opinion on my idea I feel confident that I can move on to begin the design process with a strong concept backing the format that I’m creating.
In regards to my personal development as a person I feel there is a lot I have learnt and done, and there is also a lot of improving to do. Now, when presenting, I am always a 100% confident with what I am showing, I will always make sure that my work/concept is strong enough to have my confidence before even considering sharing it with an audience. One very important piece of advice I gained off the tutor Olwen Moseley was to always sell your work with confidence and never point out any weaknesses within what you are showing. I’ve found that a very important piece of advice that I now I follow whenever presenting a final outcome. Even though I’m a open perfectionist, I do understand that perfection is never achieved which I feel is a good balance and attitude to have while being a creative, as I feel you will never leave a job half hearted, so you will always put a 110% effort behind it to get it looking the best it possibly can, but you also understand that it will always be able to be improved.
A huge part of my personal development is the work and opportunity’s I’ve done and been given outside of the course, and together I feel they (as a learning process) have helped each other. Throughout the summer I worked full time as a junior designer at the Bridgend based design agency Pentagon Design, this was a huge opportunity and expanded my portfolio majorly, filling it with projects like designing a full re-brand for 2 large companies, and then being given charge of the design of all the stationary that went with the new logo. As well as these projects I also designed multiple business cards for different agencies and websites. While working on these, as I was always getting feedback and constructive criticism, my confidence was growing not only in my standard of work but my usage of the applications on the computer as well. All this was a huge part in my development of understanding how the industry works in the “real world” as I was also given the opportunity to sit in business meetings and see how things are printed and proof ready correctly when handling large expensive prints.
My second opportunity was when I was working with Peacock Design in London over the Easter. I was very much involved in the production, and given the responsibility of the animation of the television commercial advertising Hugh Laurie’s debut album. During my time with Peacock, this was the second brief I'd been given by the TV Graphics team - (But I had to keep quiet about it until it was officially released, to avoid anything getting leaked). As well as it being a huge privilege, it was also a great project to work on, and even though at times I found it challenging, with the help from the guys in the studio, I was still constantly learning new things which helped me feed my constant hunger to improve and maximize my current potential. I'm extremely thankful that Peacock gave me the opportunity to work on something so big, as well as helping me through the process of boosting the quality and quantity of work within my portfolio by showing that I'm very capable of creating interactive outcomes to an industry standard as well the print and web based pieces that all ready exist within my portfolio.
Overall I am happy with my development as a person in general while my time at The Cardiff School of Art & Design is drawing to a close… I plan on always learning more about design and life in general, and I am now taking Ian Wier’s advice and planning things ahead so that when my time with the course is over, I will not be sad to leave but excited for a new beginning, always remembering what I have learnt here.
Work Influences
Over the summer I worked as a full time junior designer with the Bridgend based design agency Pentagon Design as well as half of the Easter break with them and the other half with Peacock Design in London. During my final couple of weeks with Pentagon before returning for my final term at The Cardiff School of Art & Design a brand new 27-inch iMac arrived at the studio followed by a handshake and a "Welcome to Pentagon Design!" I officially have my own desk and a place waiting for me at the studio when I graduate. This is very exciting for me and is a good starting point in my career as a young creative. Now, rather than leaving the course with the worry of trying to find a job and supporting myself during the process, I have something to look forward to and a good beginning to actually start learning about design in a real life situation rather than in an academic surrounding. Even though the course has helped me tremendously, and has changed my whole thinking process and view of design, there is only so much they can offer you before you go out into the real world and start making your own mistakes and learning from them. As well as this Pentagon ad Peacock design have come to an agreement that I will travel back up to London to work with Peacock during the times that things might be quite in Bridgend. This is very exciting news as Pentagon see this as a great opportunity for me to learn new things to bring back to the company and also gives me the chance to get the best of both worlds.
Project Reflection
Module: Creative Meaning (Site Project)
For this brief I was asked to research and analyse a self chosen site in order to come up with a final outcome of my own accord.
My answer to this brief was to choose my bedroom bin as a site.
While researching the bin I recorded my thoughts on how I felt when using the bin, as well as what content was placed in the bin, the different ways I threw rubbish into the bin as well as the history behind the bin and any stories that came with it.
Module: Student Set Project
For my 'SSP' (Student Set Project) I wrote myself a brief that would challenge my creative abilities as well as the communication problem of revealing the stereotypical male student house, housing 6 different characters from different backgrounds. After thorough research into each character it was clear to see I had to reveal the different relationships between each housemate as well as the group dynamics and how 6 different characters from different backgrounds have all come together to form a strong bond while living together throughout their time in university. My answer to the brief was to create a fly on the wall type documentary with a twist, by including narration and animation as well as the natural footage caught on camera during the production of the project throughout, to give a sense of wit and emotion whether it be happy or sad. I'm happy with my final outcome and had great fun making this project, even if it did get tricky at times I put it all down to experience.
Sustainability Statement
Sustainability is (these days) an important part of life. To today’s youth it is something they should grow up with and feel natural around, where as I feel personally this wasn’t the case for me. I first became aware of sustainability a few years back when my parents started separating the tins and the paper, and then over the years the number of bins in the utility room grew and the contents become even more separated. This is just one of many ways of being sustainable.
During my second year we were given the brief of promoting sustainability to clients that were experts in the field. As I feel I had a very limited view on the scene in comparison to how much we can actually do to save this world and be sustainable, it made the communication problem that little bit more challenging. For this brief we had to create a print based outcome for a client, that would send the message on how to be a sustainable designer’ out to to an audience.
We chose to give the serious almost boring message some ’snaz’ and ‘wit’ by telling them to double check the briefs given to them by clients to see if there was any way to create a design in a more environmentally friendly and sustainable way.
We used a pun on the word ‘Brief’ to make it a more fun and light hearted.
The message is delivered in a little box that is built using no glue to keep it sustainable and to give the audience a more interactive experience.
It was designed with a minimal look to engage the audience and make them want to look at ‘the package’.
Inside the box you were given a number of goodies, which included a set of briefs with the ‘do your briefs fit’ logo on them, a recycling bag to get you started, and a booklet containing, facts, and info on the best way to be a sustainable designer.
The client was very impressed and a self confessed HUGE fan of the final outcome.
This was our team effort to help bring design and sustainability together, and add the little contribution to such a big worldwide effort.
It was after this brief that I realised how important being sustainable is and how we as designers have the advantage to contribute to the problem.
Even though the underling problem of global warming etc is much larger than paper and electricity it is never the less a small positive for a designer to contribute with the support of sustainability within the work place as well as in the household.
Even though our efforts might be minute in the grand scale of things, it is still important to remember, every little helps and it is just another way of tackling the situation.
Self Evaluation
1. What have you enjoyed the most about the course?
a) One of the biggest enjoyments I’ve gained from the course has been the change within my thought process in regards to the concepts I produce for the communication problems delivered within my set briefs.
b) Another enjoyment is finding people that work well with me as I feel if I have good surroundings and helpful feedback my projects always come forward to a higher level outcome than if I was to do it with no feedback at all.
c) In regards to the modules my most enjoyable and probably most stressful and time consuming was my Student Set Project, where I created a documentary about the student house of 225 Macintosh Place. The feeling I had when I saw the feedback, comments and reactions to the final outcome was enjoyable to say the least.
2. In what ways do you think you have developed or changed in the last year? Write about personal as well as professional issues pertinent to becoming a responsible, self-motivated student and becoming a creative and original designer.
a) When I started off on the course I was always confident with my technical skills on the computer (Which at the time was all I thought I needed) but I soon learned that wasn’t the case and began to put more thought within my work and always tried to communicate through my designs, by doing this I become more confident in challenging my creative abilities, which is something I’ve attempted to do with all of my projects this year.
b) Within the academic side of the course I really had to push and motivate myself to do well, as it is a very weak part of my work abilities. The dissertation helped me do this especially since I had an opportunity to research and write about something I’m passionate about. This also helped me along the route of research with other projects on the course as the dissertation asks of so much research and effort.
c) Since the beginning of this year I have been motivated to be experimental with my work but I’ve found it very important to keep the attitude that if I’m going to do something I haven’t done before it’s important that I do it well and not be half hearted about the format / outcome.
3. What do you think your strengths are in relation to Graphic Communication and becoming a designer or working/training in a related area? Think about such things as creativity, appropriate working methods, skills and media, group and individual abilities, study skills etc.
a) Personally I’m quite proud of my capabilities of getting my work handed in, on time in full to a high standard. I feel I do this due to my hunger to learn all the time as well as always aiming higher and working to be the best at what ever I’m doing.
b) Within a team things can become stressful and frustrating, and personally I feel I take quite a confident and comfortable role as a team leader, as I’m always willing to listen and take constructive criticism, but I also have the ability to see what will work and what wont work.
c) As a creative I always try to keep myself aware of the most recent design trends, but I feel it is very important to set the trends not to follow them, because once you begin to follow, whether you’re an excellent designer or not, your just are cutting yourself short.
4. What has hampered your learning? This should include things that are to do with you and who you have been with, as much as about the course itself.
a) During the first year, I had to undergo a knee reconstruction. This lead me to be bed bound for a few weeks and also left me with the pressure of learning to walk again with my right leg. Even though I tried very hard to keep up with my work and handed in all my projects, I didn’t do very well with my CCS essay which dampened my spirits a little.
b) Another thing that affected more my way of thinking than anything else, was seeing everyone getting work placements. Even though I tried extremely hard and sent out loads of portfolios and CV’s no one seemed to be interested in giving me any work experience, and when I saw others on the course were getting placements in the places that I had tried with, it made me question my abilities as to whether I was actually any good.
c) During the beginning of year 3 my relationship with a former girl friend ended, and even though I made sure to leave it outside of the course and not ever let it effect my learning etc I know it did slightly, but even though this happened I’m still confident I didn’t let it effect my work in any noticeable way as I believe it is important to keep personal life and work separate.
5. If you work outside college (voluntary or paid), what skills do you think you have gained or developed through doing this? Name of organisation/workplace: Pentagon Design / Peacock Design. Skills gained or developed:
a) While working with both agencies, I have developed multiple amounts of different skills, from sitting in on meetings with important clients, to little helpful shortcuts on the keyboard for different programs.
b) I was given the responsibility to animate a job for the debut album from Hugh Laurie, while working in London with Peacock, later to have the advert broadcast on National television.
c) I have also been in charge of many successful company website designs as well as rebrands and other form of design work that meant working with important clients.
6. What plans do you have after you finish the course to continue your development as a designer or related profession and make further progress in your field?
a) I have been offered a Junior Designer position at the Bridgend based design studio Pentagon Design which I will start after graduating.
b) As well as my junior design position at Pentagon, I have been invited back up to work with Peacock Design in London, as a Junior TV Graphic Designer when things are quiet with Pentagon. (Pentagon thought this was a great opportunity for me and released them of the burden of having me there if there wasn't much work for me to do.) - So I get the best of both worlds.
c) I intend on going to America at some point, as it’s something I have always wanted to do. I’m keeping my social networking up to date (twitter, linked in etc) and hopefully gaining contacts and building networks that will help me creatively when going over to the USA.
Curriculum Vitae
Click on images to enlarge:
(Page 1 - Front)
(Page 2 - Front & Back)
Covering Letters
Click on images to enlarge:
(Letter 1 - Front)
(Letter 2 - Front & Back)
Curriculum Vitae & Letter Rationale
For the design of my curriculum vitae and my cover letters I went with a corporate design style using Black White and Magenta.
The concept behind the design consists of 3 dots, 2 the same colour and 1 different, but always using the colours of the corporate style. The reasoning for the different colour dot is that it represents me as a creative individual that keeps me standing out from the crowd and the rest of the creative’s in the same position as me as a graduate.
The corporate font used for the designs is DIN. Any of the weights can be used as long as the typeface does not change as well as the colours.
Evaluation Sheets
Click on images to enlarge:
Portfolio Visuals
Here are some visuals from my current portfolio displaying 4 pieces of work that I have created during my 3rd year on the Graphic Communication course.
Click on images to enlarge:
Colour Management
1. Personal Reflection
2. Work Influences
3. Project Reflection (Creative Meaning / Student Set Project)
4. Sustainability Statement
5. Self Evaluation
6. Curriculum Vitae / Covering Letters / Curriculum Vitae & Letter Rationale
7. Evaluation Sheets
8. Portfolio Visuals
9. Colour Management
-
Personal Reflection
Since beginning my time at The Cardiff School of Art & Design I feel I have learnt a lot, academically and personally. I feel I have grown up, gained more confidence in my work in regards to designing, gaining new creative abilities and presenting while always realizing that I am able to get better and not losing my creative hunger to learn more. All this has been done by never turning down constructive criticism from others and always taking other peoples opinions on board, as I feel – to be a creative these are very important things you need to remember to become a successful designer.
One of my largest developments since beginning this course at The Cardiff School of Art & Design, is most definitely my thought process. Now, whenever I am briefed, to tackle the creative/communication problem, I will always start to tackle the problem correctly with a pen and paper. My design process will not even begin until I have created a multitude of mind maps and scribbled notes as I feel this is the best way to get the best outcome. After making all my scribbles I will then always get a second opinion and discuss my idea thoroughly whether it be with a friend of a tutor, as long as I get an honest opinion on my idea I feel confident that I can move on to begin the design process with a strong concept backing the format that I’m creating.
In regards to my personal development as a person I feel there is a lot I have learnt and done, and there is also a lot of improving to do. Now, when presenting, I am always a 100% confident with what I am showing, I will always make sure that my work/concept is strong enough to have my confidence before even considering sharing it with an audience. One very important piece of advice I gained off the tutor Olwen Moseley was to always sell your work with confidence and never point out any weaknesses within what you are showing. I’ve found that a very important piece of advice that I now I follow whenever presenting a final outcome. Even though I’m a open perfectionist, I do understand that perfection is never achieved which I feel is a good balance and attitude to have while being a creative, as I feel you will never leave a job half hearted, so you will always put a 110% effort behind it to get it looking the best it possibly can, but you also understand that it will always be able to be improved.
A huge part of my personal development is the work and opportunity’s I’ve done and been given outside of the course, and together I feel they (as a learning process) have helped each other. Throughout the summer I worked full time as a junior designer at the Bridgend based design agency Pentagon Design, this was a huge opportunity and expanded my portfolio majorly, filling it with projects like designing a full re-brand for 2 large companies, and then being given charge of the design of all the stationary that went with the new logo. As well as these projects I also designed multiple business cards for different agencies and websites. While working on these, as I was always getting feedback and constructive criticism, my confidence was growing not only in my standard of work but my usage of the applications on the computer as well. All this was a huge part in my development of understanding how the industry works in the “real world” as I was also given the opportunity to sit in business meetings and see how things are printed and proof ready correctly when handling large expensive prints.
My second opportunity was when I was working with Peacock Design in London over the Easter. I was very much involved in the production, and given the responsibility of the animation of the television commercial advertising Hugh Laurie’s debut album. During my time with Peacock, this was the second brief I'd been given by the TV Graphics team - (But I had to keep quiet about it until it was officially released, to avoid anything getting leaked). As well as it being a huge privilege, it was also a great project to work on, and even though at times I found it challenging, with the help from the guys in the studio, I was still constantly learning new things which helped me feed my constant hunger to improve and maximize my current potential. I'm extremely thankful that Peacock gave me the opportunity to work on something so big, as well as helping me through the process of boosting the quality and quantity of work within my portfolio by showing that I'm very capable of creating interactive outcomes to an industry standard as well the print and web based pieces that all ready exist within my portfolio.
Overall I am happy with my development as a person in general while my time at The Cardiff School of Art & Design is drawing to a close… I plan on always learning more about design and life in general, and I am now taking Ian Wier’s advice and planning things ahead so that when my time with the course is over, I will not be sad to leave but excited for a new beginning, always remembering what I have learnt here.
Work Influences
Over the summer I worked as a full time junior designer with the Bridgend based design agency Pentagon Design as well as half of the Easter break with them and the other half with Peacock Design in London. During my final couple of weeks with Pentagon before returning for my final term at The Cardiff School of Art & Design a brand new 27-inch iMac arrived at the studio followed by a handshake and a "Welcome to Pentagon Design!" I officially have my own desk and a place waiting for me at the studio when I graduate. This is very exciting for me and is a good starting point in my career as a young creative. Now, rather than leaving the course with the worry of trying to find a job and supporting myself during the process, I have something to look forward to and a good beginning to actually start learning about design in a real life situation rather than in an academic surrounding. Even though the course has helped me tremendously, and has changed my whole thinking process and view of design, there is only so much they can offer you before you go out into the real world and start making your own mistakes and learning from them. As well as this Pentagon ad Peacock design have come to an agreement that I will travel back up to London to work with Peacock during the times that things might be quite in Bridgend. This is very exciting news as Pentagon see this as a great opportunity for me to learn new things to bring back to the company and also gives me the chance to get the best of both worlds.
Project Reflection
Module: Creative Meaning (Site Project)
For this brief I was asked to research and analyse a self chosen site in order to come up with a final outcome of my own accord.
My answer to this brief was to choose my bedroom bin as a site.
While researching the bin I recorded my thoughts on how I felt when using the bin, as well as what content was placed in the bin, the different ways I threw rubbish into the bin as well as the history behind the bin and any stories that came with it.
Module: Student Set Project
For my 'SSP' (Student Set Project) I wrote myself a brief that would challenge my creative abilities as well as the communication problem of revealing the stereotypical male student house, housing 6 different characters from different backgrounds. After thorough research into each character it was clear to see I had to reveal the different relationships between each housemate as well as the group dynamics and how 6 different characters from different backgrounds have all come together to form a strong bond while living together throughout their time in university. My answer to the brief was to create a fly on the wall type documentary with a twist, by including narration and animation as well as the natural footage caught on camera during the production of the project throughout, to give a sense of wit and emotion whether it be happy or sad. I'm happy with my final outcome and had great fun making this project, even if it did get tricky at times I put it all down to experience.
Sustainability Statement
Sustainability is (these days) an important part of life. To today’s youth it is something they should grow up with and feel natural around, where as I feel personally this wasn’t the case for me. I first became aware of sustainability a few years back when my parents started separating the tins and the paper, and then over the years the number of bins in the utility room grew and the contents become even more separated. This is just one of many ways of being sustainable.
During my second year we were given the brief of promoting sustainability to clients that were experts in the field. As I feel I had a very limited view on the scene in comparison to how much we can actually do to save this world and be sustainable, it made the communication problem that little bit more challenging. For this brief we had to create a print based outcome for a client, that would send the message on how to be a sustainable designer’ out to to an audience.
We chose to give the serious almost boring message some ’snaz’ and ‘wit’ by telling them to double check the briefs given to them by clients to see if there was any way to create a design in a more environmentally friendly and sustainable way.
We used a pun on the word ‘Brief’ to make it a more fun and light hearted.
The message is delivered in a little box that is built using no glue to keep it sustainable and to give the audience a more interactive experience.
It was designed with a minimal look to engage the audience and make them want to look at ‘the package’.
Inside the box you were given a number of goodies, which included a set of briefs with the ‘do your briefs fit’ logo on them, a recycling bag to get you started, and a booklet containing, facts, and info on the best way to be a sustainable designer.
The client was very impressed and a self confessed HUGE fan of the final outcome.
This was our team effort to help bring design and sustainability together, and add the little contribution to such a big worldwide effort.
It was after this brief that I realised how important being sustainable is and how we as designers have the advantage to contribute to the problem.
Even though the underling problem of global warming etc is much larger than paper and electricity it is never the less a small positive for a designer to contribute with the support of sustainability within the work place as well as in the household.
Even though our efforts might be minute in the grand scale of things, it is still important to remember, every little helps and it is just another way of tackling the situation.
Self Evaluation
1. What have you enjoyed the most about the course?
a) One of the biggest enjoyments I’ve gained from the course has been the change within my thought process in regards to the concepts I produce for the communication problems delivered within my set briefs.
b) Another enjoyment is finding people that work well with me as I feel if I have good surroundings and helpful feedback my projects always come forward to a higher level outcome than if I was to do it with no feedback at all.
c) In regards to the modules my most enjoyable and probably most stressful and time consuming was my Student Set Project, where I created a documentary about the student house of 225 Macintosh Place. The feeling I had when I saw the feedback, comments and reactions to the final outcome was enjoyable to say the least.
2. In what ways do you think you have developed or changed in the last year? Write about personal as well as professional issues pertinent to becoming a responsible, self-motivated student and becoming a creative and original designer.
a) When I started off on the course I was always confident with my technical skills on the computer (Which at the time was all I thought I needed) but I soon learned that wasn’t the case and began to put more thought within my work and always tried to communicate through my designs, by doing this I become more confident in challenging my creative abilities, which is something I’ve attempted to do with all of my projects this year.
b) Within the academic side of the course I really had to push and motivate myself to do well, as it is a very weak part of my work abilities. The dissertation helped me do this especially since I had an opportunity to research and write about something I’m passionate about. This also helped me along the route of research with other projects on the course as the dissertation asks of so much research and effort.
c) Since the beginning of this year I have been motivated to be experimental with my work but I’ve found it very important to keep the attitude that if I’m going to do something I haven’t done before it’s important that I do it well and not be half hearted about the format / outcome.
3. What do you think your strengths are in relation to Graphic Communication and becoming a designer or working/training in a related area? Think about such things as creativity, appropriate working methods, skills and media, group and individual abilities, study skills etc.
a) Personally I’m quite proud of my capabilities of getting my work handed in, on time in full to a high standard. I feel I do this due to my hunger to learn all the time as well as always aiming higher and working to be the best at what ever I’m doing.
b) Within a team things can become stressful and frustrating, and personally I feel I take quite a confident and comfortable role as a team leader, as I’m always willing to listen and take constructive criticism, but I also have the ability to see what will work and what wont work.
c) As a creative I always try to keep myself aware of the most recent design trends, but I feel it is very important to set the trends not to follow them, because once you begin to follow, whether you’re an excellent designer or not, your just are cutting yourself short.
4. What has hampered your learning? This should include things that are to do with you and who you have been with, as much as about the course itself.
a) During the first year, I had to undergo a knee reconstruction. This lead me to be bed bound for a few weeks and also left me with the pressure of learning to walk again with my right leg. Even though I tried very hard to keep up with my work and handed in all my projects, I didn’t do very well with my CCS essay which dampened my spirits a little.
b) Another thing that affected more my way of thinking than anything else, was seeing everyone getting work placements. Even though I tried extremely hard and sent out loads of portfolios and CV’s no one seemed to be interested in giving me any work experience, and when I saw others on the course were getting placements in the places that I had tried with, it made me question my abilities as to whether I was actually any good.
c) During the beginning of year 3 my relationship with a former girl friend ended, and even though I made sure to leave it outside of the course and not ever let it effect my learning etc I know it did slightly, but even though this happened I’m still confident I didn’t let it effect my work in any noticeable way as I believe it is important to keep personal life and work separate.
5. If you work outside college (voluntary or paid), what skills do you think you have gained or developed through doing this? Name of organisation/workplace: Pentagon Design / Peacock Design. Skills gained or developed:
a) While working with both agencies, I have developed multiple amounts of different skills, from sitting in on meetings with important clients, to little helpful shortcuts on the keyboard for different programs.
b) I was given the responsibility to animate a job for the debut album from Hugh Laurie, while working in London with Peacock, later to have the advert broadcast on National television.
c) I have also been in charge of many successful company website designs as well as rebrands and other form of design work that meant working with important clients.
6. What plans do you have after you finish the course to continue your development as a designer or related profession and make further progress in your field?
a) I have been offered a Junior Designer position at the Bridgend based design studio Pentagon Design which I will start after graduating.
b) As well as my junior design position at Pentagon, I have been invited back up to work with Peacock Design in London, as a Junior TV Graphic Designer when things are quiet with Pentagon. (Pentagon thought this was a great opportunity for me and released them of the burden of having me there if there wasn't much work for me to do.) - So I get the best of both worlds.
c) I intend on going to America at some point, as it’s something I have always wanted to do. I’m keeping my social networking up to date (twitter, linked in etc) and hopefully gaining contacts and building networks that will help me creatively when going over to the USA.
Curriculum Vitae
Click on images to enlarge:
(Page 1 - Front)
(Page 2 - Front & Back)
Covering Letters
Click on images to enlarge:
(Letter 1 - Front)
(Letter 2 - Front & Back)
Curriculum Vitae & Letter Rationale
For the design of my curriculum vitae and my cover letters I went with a corporate design style using Black White and Magenta.
The concept behind the design consists of 3 dots, 2 the same colour and 1 different, but always using the colours of the corporate style. The reasoning for the different colour dot is that it represents me as a creative individual that keeps me standing out from the crowd and the rest of the creative’s in the same position as me as a graduate.
The corporate font used for the designs is DIN. Any of the weights can be used as long as the typeface does not change as well as the colours.
Evaluation Sheets
Click on images to enlarge:
Portfolio Visuals
Here are some visuals from my current portfolio displaying 4 pieces of work that I have created during my 3rd year on the Graphic Communication course.
Click on images to enlarge:
Colour Management
Sunday, 29 May 2011
The Big Idea
For my last ever project on the BA Graphic Communication course, I was given a word, and with that word I had to create something big - So I did. Literally.
My chosen word was 'Professional', so after researching into the word and breaking it down with multiple mind maps, I then came up with the concept of 'The 4 states of mind within Professional', those being 'Professional', 'Not Professional', 'Unprofessional' & 'Private'. My next steps where to create a narrative that would explain these different mind states, and I felt the best way to do so was to create a fictional character that would explain his 4 states of mind to an audience. My aim was for this to be projected on to a big screen using the mixture of print and animation formats. This was a risk because it wasn't something I could check was working through the work process, instead I had to wait until all the hard work was done i.e animation and expensive printing, before seeing if it was an effective outcome. When it finally came to projecting it, it was a success which has been given great feedback so far, including "Creepy but very enjoyable!" and "Weirdly 3D, but not...".
I'm happy with what I produced in my presentation on Thursday as I feel I had once again set myself the challenge that was to challenge my creative abilities while at the same time producing a piece of work that spoke for itself.
Wednesday, 18 May 2011
Hugh Laurie
Recently Hugh Laurie's new album has been all over the charts like a tramp to a bag of McDonald's chips, and I'm very excited to say that I was very much involved in the production, and given the responsibility of the animation of the television commercial advertising it.
During my time with Peacock, this was the second brief I'd been given by the TV Graphics team - (But I had to keep quiet about it until it was officially released, to avoid anything getting leaked).
As well as it being a huge privilege, it was also a great project to work on, and even though at times I found it challenging, with the help from the guys in the studio, I was still constantly learning new things which helped me feed my constant hunger to improve and maximize my current potential.
I'm extremely thankful that Peacock gave me the opportunity to work on something so big, as well as helping me through the process of boosting the quality and quantity of work within my portfolio by showing that I'm very capable of creating interactive outcomes to an industry standard as well the print and web based pieces that all ready exist within my portfolio.
The ad was released on the 9th of May so keep an eye out for it if you haven't all ready seen it.
Tuesday, 3 May 2011
Simply Unstoppable
One of the biggest motivations for me when I train is music, it's almost like a steroid of some sort that takes my mind off the physical pain of hitting "the wall" and helps me through those physically draining last couple of minutes of a heavy session.
In the new Lucozade advert they have used the collaboration of music and training as a concept which I believe is a really effective approach to exploiting the brand, as well as female boxer Katie Taylor, and musicians Tinie Tempah and Travis Barker.
I love every single thing about this piece: The HD filming, the grading, the camera angles, the lighting and even the positive typography saying "YES" at the end. Makes me want to put my boxing gloves on and get straight down tot he gym! (Watch it here).
Friday, 22 April 2011
Astroid Boys
I got told about this group that live by me in Cardiff called the Astroid Boys, they were discribed to me as "Kind of Dubby" but I didn't take any notice, until I heard their name again off another friend, this got me interested so I did my research, and turns out... I'm a fan.
They're an original mixture of Hip Hop and Dub Step and from their videos on YouTube, they look as wild as their songs. As well as having some sick tunes, they've got some really nice cinematography backing their music videos, which makes a huge difference to how the group come across. Considering the fact that I'm told they live on the same road as me, from the quality of their beats and videos, you'd think they were living it up in the big smoke with other artists earning big pay cheques. (I think it's only a matter of time before this happens).
My favorite tune at the moment is called "Welcome to the Zoo!" It's sick, check it out.
Sunday, 17 April 2011
Tron
I've become a little bit of a Tron geek recently! I seem to have a Tron desktop wallpaper as well as a Tron phone wallpaper, but I'm ashamed to say I haven't seen the films properly!... I remember seeing the original when I was very young but I can't remember it enough to claim that I know the plot, so this evening I'm going to watch the original before watching the new one later on this week. I've heard mixed reviews about Tron Legacy, but I don't want to judge it until I've seen it for myself because the trailer for it looks quality as well as having a fantastic updated re-brand that doesn't steer away too much from the original brand design!
Saturday, 16 April 2011
Peacock Design (Day 5)
Day 5
Today was my last day and I went all out in an attempt to finish my set brief before I left.
As soon as I arrived there was a DVD of assets waiting for me in the studio to work with. (They had been provided by the product managers over night.) This made a huge difference to my work flow and made it possible for me to do everything that was needed to be done before I headed back to Wales.
Due to some assets that still haven't been provided yet, the project is still waiting for some audio and a couple of stills to be dropped in, but other than that it is ready to be submitted to the BACC early next week, ready for clearance before getting broadcast on television.
After work I finished my week in London by going for a meal and then a late night session on the XBOX, trying my best to beat Ali on Fight Night Champion... I tried my best with a selection of boxers from Calzaghe to Tyson (in his prime), but I still couldn't beat him... Eventually he beat me virtually and physically, as I couldn't keep my eyes open any longer and had to throw in the towel for bed... I WILL beat him though, my time will come!
I have thoroughly enjoyed every moment of this week, I've learned loads and my understanding of working in this industry, out of the comfort zone of Wales has expanded. I hope to take back the things I've learned this week and expand on them further.
My aim for this past week was to get stuck in straight away, be helpful within the studio and leave behind a good impression when finishing, I hope I ticked all the boxes and completed my list... Thank you to everyone at Peacock for making me feel welcome and giving me the opportunity to work on some of the projects that I did, I had a boom ting week and a great laugh in and outside the studio!
Thursday, 14 April 2011
Peacock Design (Day 4)
Day 4:
Today I was the first in and last out of the studio, and I began to feel the pressure a little bit, but it didn't worry me, it gave me more of a buzz! The current brief I'm working on goes live next week and I've been handed the responsibility of more or less creating the final outcome that will go on National TV! The editors upstairs were cutting the footage, the producers next door were on the phone getting last minute assets and I was animating the whole thing. I'm really chuffed that I've been trusted with this and it has boosted my confidence with work in general. Of course, I'm always asking second opinions and often being guided by others experience but that's what being a creative is about, and it was today that I felt like part of the team, being involved with the project.
After work I met up for a drink with Andy Niven my good friend (and star of my internet blockbuster - 225 Macintosh Place... "AWWWW! MY CHINOS!!!")...
He is also currently working up here. It was great to see he was enjoying his work placement and from our exchange of exciting stories it sounds like we have been doing very similar things throughout the week. Our main topic of discussion throughout the night was how much we love London and how it's the place to be. It's my last day tomorrow and I will be sad to leave, but I'm very eager to get back to the studio and do a really good job on this final brief so when I do leave, I leave behind a good impression.
Wednesday, 13 April 2011
Scream
Due to the release of the new Scream film I thought it would be interesting to see the growth in design that the film posters have had over the years... I'm a big fan of the most recent one, using the shape of the mask to turn into a knife is cool! The first is a little too 'Silence of the Lambs' for me, and I suppose the other two worked for the era they were designed in, still not a massive fan though. It's nice to see that they have kept the same typeface and the same distinctive 'm' throughout all 4 posters. When you take a step back and look at them all, you begin to see the links throughout each design - The Evolution of the Scream poster... I think I'm going to have a 'Scream Marathon' before heading to the cinema to watch the new one!
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