Wednesday, 16 February 2011
Diesel - D&AD
Create an illustrated interpretation of a musical track that is experienced by the viewer in an unconventional and pioneering way.
1. The Streets - Weak become the heroes
2. The Streets - Blinded by the lights
To convey my concept behind the brief I’ve expressed my 2 chosen songs by creating 2 different room installations that will be promoted and held at festivals.
These rooms will give the target audience an opportunity to experience the songs while interacting with the expressed environment as well as each other.
The rooms will be used for socialising and relaxing with friends while ‘pre-drinking’ before seeing the chosen line up at the festival.
To use the room, people will have to sign up on a first come first serve basis. Once in the room they can drink and relax with each other while also getting the opportunity to sign in with Skype and interact with friends that might not be able to be there.
Another element I would like to bring into the concept is giving the users a chance to ‘Party with The Streets’ by using Skype.
Once signed in they could chat and socialise with Mike Skinner and the band while at the same time ‘pre-partying’ with their friends.
This would open up several different opportunities for both Diesel and The Streets, for example, limited edition clothing that could be sold at the festival as well as other forms of merchandise.
Room 1 - Weak become the heroes: The design style used in room 1 is a homely urban ‘weekend offender’ look and feel.
I decided to go down this route because the song ‘Weak Become The Heroes’ was one of Mike Skinners first releases where he sings about the effects of ecstasy and the normal working class environment he lived in.
My challenge was to create a room that expressed these feelings as well as the normal homely interior surroundings, while also keeping it a comfortable area to relax and socialise.
Room 2 - Blinded by the lights:
The design style used in room 2 is a more modern disorientated club look and feel.
I decided to go down this route because the song ‘Blinded By The Lights’ was released after The Streets had gained fame. In it, Skinner sings about a more paranoid sense of awareness where he has taken ecstasy and he is out of control rather than ‘feeling the love’ unlike his first song.
My challenge was to create a room that expressed these feelings as well as the disorientated club interior surroundings, while also keeping it a comfortable area to relax and socialise.
Taking into consideration all the design elements used in my final outcome, I believe I have fulfilled the brief in question while also leaving space for other creative opportunities.
(Now that I have had feedback from my critique I will be making some changes and the updated version will be added to my online portfolio... Watch this space).