Tumblr hype has been about for time. I do have one myself but its a different kettle of fish. Not a blog of jigsawed letters but storage of perspective aesthetics. Thoughts of shifting Sick content to tumblr servers made an appearance, but logic is pointless. Reasoning fuelled by hype makes individuals second rate versions of others rather than first rate versions of themselves. Completely contradicting the concept of the human race evolving into what it is now. Expressing individualism through others work is another contradiction. When hype is based on contradiction there must be a word that defines it in the dictionary. If not, I'll bring it upon myself to claim discovery and call it nothing.
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